A modern take on the Malaysian kopitiam.
La Memoria Event created an immersive brand activation inspired by local coffee culture for the launch of ZUS Coffee Ngupi.
Interactive activities, exclusive merchandise, and a striking coffee cup centrepiece invited visitors to slow down, explore, and experience the brand in a fresh, contemporary setting.
We created a space where nostalgia met modern storytelling.
Notes and more
A brand activation agency helps brands connect with people through real experiences. At La Memoria, we handle everything from the creative idea and design to production, setup and on-ground execution.
Yes. We manage single-location and nationwide roadshows, including venue coordination, booth setup, manpower, logistics and campaign execution. Our focus is to keep the brand experience consistent at every location.
Yes. We design and build pop-up stores that reflect the brand and campaign idea. This includes concept development, 3D design, fabrication, installation and the overall customer experience.
Yes. We regularly work on mall and concourse activations, including product displays, sampling, redemption activities, games, interactive experiences and promotional campaigns.
Yes. We can manage the full product launch, from the creative concept and venue setup to stage design, launch gambit, guest experience, entertainment, production and event-day coordination.
We work with brands from different industries including FMCG, retail, beauty, lifestyle, food and beverage, healthcare and technology. Every project is customised based on the brand's objectives and target audience.
Yes. We provide design, printing, custom fabrication, event production, installation and dismantling. Having these capabilities within our team helps us manage quality, timelines and execution more efficiently.
Yes. We design customised interactive experiences around the consumer journey — from attracting attention and encouraging participation to creating memorable brand moments and driving action. This can include gamification, digital interactions, photo experiences, workshops, sampling and customised engagement activities.
Absolutely. Beyond speed, tight timelines require experience, coordination and strong execution. La Memoria brings creative, production and on-ground execution together under one team, allowing us to make decisions faster, solve challenges quickly while maintaining quality throughout the process.
The earlier, the better, especially for large-scale activations or custom-built experiences. More lead time gives us room to develop the right concept, plan the details and execute everything smoothly. That said, we're no strangers to tight timelines. If you're working with a shorter lead time, we'll work with what you have and recommend the best approach to make it happen.
We combine creative ideas with strong production and execution capabilities. Instead of only managing the event, we look at how the entire experience can help the brand connect better with its audience.