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In the dynamic landscape of brand promotion and engagement, businesses are constantly seeking innovative avenues to captivate their audience. One such avenue that has stood the test of time is the concourse event in shopping malls.

This is a case study for our project with Watsons Brand during their Watsons Brand Wonderland Roadshow at IOI Mall, Puchong.

According to studies, around 70% of all retail sales still happen offline, and of course, there is tons of value in having a physical space. However, setting up a full-fledged brick-and-mortar store may not be feasible for a small or medium business, particularly if you’re on a budget.

This is a case study for our project with L.O.L Surprise during their L.O.L Surprise World Tour Malaysia at IOI City Mall, Putrajaya.

This is a case study for our project with Dajin and The Kuan Sisters: Dajin x JieMei Street during Chinese New Year 2023 at The Starhill, Kuala Lumpur

We live in a fast-paced world constantly fed with many exhibitions whether virtual or physical. We can agree that businesses can benefit greatly from exhibiting at trade shows. Exhibitions are powerful marketing tools as they provide you with a platform to introduce yourself, your company, and your business ideas to people you may never have thought of reaching out to before.